Pocket is hiring
Founding Growth Marketer, B2B
📋 Description
- Own the B2B website: team and pricing pages, landing pages for the professions that use Pocket
- Manage paid acquisition for B2B: Meta, Google, LinkedIn, etc.
- Run content and SEO: finding what brings in business buyers and doing it, from guides to comparison
- Build proof: case studies, customer logos, review sites, and the third-party coverage buyers and AI
- Manage lifecycle: email and in-app campaigns that move people using Pocket at work toward a team
- Handle creative: briefs, testing and a steady flow of new ads, made with our designer
🎯 Requirements
- 3+ years in growth or performance marketing, at least part of it selling to businesses
- Hands-on: you've run the paid campaigns, shipped the pages and written the copy yourself
- You know when content or SEO will beat paid, and when it won't
- You write clearly and fast: headlines, landing pages, emails
- AI-native: LLMs, no-code tools and automations are how you work
- Data-driven, with an engineering streak: SQL, tracking and attribution setup, dashboards you build
🎁 Benefits
- The first marketing seat in a fast-growing B2B function
- A path to leading B2B marketing as it scales
- An experienced D2C marketing team to work with and learn from
- Direct impact on how the company grows
- A high-trust, high-responsibility environment with direct founder access
- Competitive compensation and equity