ConsumerAffairs is hiring
Video Content Lead
📋 Description
- Run the pod day to day: own the content calendar, set priorities and keep output moving
- Own the video strategy for the category across paid, organic social and lifecycle
- Build out each category’s full asset library: finished videos, b-roll, GIFs and images ready for
- Produce and test paid ad creative (hooks, variants, lengths) with the paid media team, and iterate
- Create video for lifecycle touchpoints (email, retargeting, onsite) with the lifecycle team
- Bring a steady pipeline of video ideas based on what’s working on YouTube, Shorts, TikTok, Reels
🎯 Requirements
- About 3 years of experience creating or leading social video for a brand, creator, publisher or
- A portfolio of videos you’ve led, with the performance numbers to back them up
- Experience making paid social ad creative (Meta, YouTube, TikTok) and testing variants against
- Understanding of how video supports lifecycle marketing (email, retargeting, onboarding)
- Can clearly explain how the YouTube, TikTok and Instagram algorithms decide what gets distributed
- Deep knowledge of short-form, long-form and paid video formats
🎁 Benefits
- Reasonable accommodations for individuals with disabilities
- Equal employment opportunity employer
- No discrimination or harassment on the basis of protected characteristics