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Tonies is hiring

Head of Digital Commerce DACH (all genders)

📋 Description

  • Develop the DACH digital commerce strategy – channel portfolio, role of D2C vs. marketplaces and
  • Lead the Marketplace and E-Commerce team across tonies.com, Amazon, marketplaces and emerging
  • Own the DACH digital promotion calendar and drive data-driven trading, conversion and content
  • Own the digital budget and forecasting cycle; align stock planning and pre-order/launch quantities.
  • Align digital assortment, online pricing and launch phasing; steer traffic, CRM and content.
  • Act as the primary DACH counterpart to Global DTC Coordination (CRO Org) on platform strategy and

🎯 Requirements

  • 8-10 years of experience in digital commerce/e-commerce with a minimum of 2 years in a leadership
  • Hands-on commercial ownership experience in digital channels (pricing, trading, assortment and
  • Proven track record owning full commercial/P&L accountability for digital channels, including
  • Experience developing and executing digital channel strategy, including platform entry decisions
  • Strong trading and performance marketing acumen, with hands-on experience in promotion planning
  • Experience leading and developing a Marketplace/E-Commerce team.

🎁 Benefits

  • Global teamwork: We work together across departmental and national borders on our vision of
  • Come as you are: This applies not only to the dress code, but to everything else as well. Because
  • Mobility: Choose the offer that best suits you – a Germany ticket for unlimited mobility, a monthly
  • Protection: Benefit from subsidies for employee savings plans, company pension schemes and
  • Relaxation & Time Out: Enjoy 30 days of paid annual leave plus three additional days off, such
  • Continuous professional development: Benefit from our internal and external training opportunities