Senior Media Buyer (Meta & TikTok) — DTC

📋 Description

• Develop and execute DTC acquisition strategy, campaign architecture and channel allocation across
• Independently make and own campaign and optimization decisions within approved budgets.
• Analyze performance at the individual creative level: hooks, formats, messages, concepts, fatigue
• Design and execute rigorous creative tests: isolate variables, document hypotheses and results
• Provide specific, evidence-based recommendations to Creative Strategy.
• Allocate and scale spend with discipline against CAC, ROAS, MER, new-customer acquisition and

🎯 Requirements

• Personally managed at least $500K per month in DTC/e-commerce paid media spend, directly making
• Proven expertise in creative-performance analysis and testing at scale, including asset-level
• Hands-on Meta and TikTok expertise, including current delivery, attribution, bidding and automation
• Practical understanding of Meta Andromeda and the ability to adapt campaign structure, creative
• Demonstrated ability to maintain acceptable acquisition efficiency while scaling, with strong
• Documented examples of performance decline, root-cause diagnosis and recovery, including

🎁 Benefits

• Own meaningful DTC media investment across Meta and TikTok, with real responsibility for
• Work directly with the CEO and Creative Strategy, turning creative testing and platform insights
• Contribute to the development of a growing consumer brand's marketing function.
• Explore new acquisition channels when the evidence supports expansion.