Creative Strategist at Tangible

Tangible (www.tangible-ux.com) is a product marketing research, strategy and design firm. We solve complicated marketing and design problems for tech brands at every stage of growth. Our home office is in San Francisco, CA, but we are remote by design and have employees across the country. Tangible hires part-time workers who usually work 20-40 hours per week on project assignments for our clients. Learn more about what it’s like to work for Tangible.

 

CREATIVE STRATEGIST

Tangible creative strategists work with client-side stakeholders and internal cross-disciplinary teams to solve complex business, brand, marketing, and technology problems in service of each project’s strategic and business objectives. They are responsible for stress-testing the creative brief, consuming all related materials, and forming and socializing a strategic approach and high-level vision for the shape of the project. They work to ensure all creative decisions throughout the lifecycle of the project align to this vision, from concept to completion. They also ensure that the content and creative Tangible produces aligns to the client’s brand, meets user needs and supports the project’s objectives.

In addition to ensuring that Tangible delivers on client requests, the creative strategist works to delight the client with additional, outside the box approaches that may be bolder than what the client envisioned but even more powerfully deliver on the client's objectives. Essentially, it's the creative strategist's job to know when the client is focusing too much on the solution, and to understand instead the problem they want to solve, and come up with alternate solutions they might not have envisioned. 

Successful creative strategists are jacks/jills of all trades, and are comfortable working across the disciplines of messaging or marketing strategy, UX content strategy, and content design.  They can pivot from developing messaging documents that serve as the foundation of campaign creative development, to applying strategies developed by or in concert with clients to content like websites, video, and social media. They are very comfortable in working collaboratively within a team, and ensure that the team’s outputs are successful. 

Responsibilities include:

• Setting engagements up for success, in partnership with producers and account managers
  • Designing rapid discovery protocols for content strategists/content designers to gain deep understanding of a client’s business to inform creative projects
  • Reviewing the creative brief and identifying gaps and areas which the client team needs to address in order to ensure the project’s success
  • Serving as thought partner to account managers and producers on client meetings to ensure they are asking the right questions and taking away the right info to be successful in each project
• Facilitating working sessions with creative teams to brainstorm and prototype solutions and ideate creative concepts
• Ensuring Tangible’s creative deliverables are of the highest caliber, adhering to ever-evolving best practices, pushing the envelope where possible, and supporting QA efforts after projects go into production
  • Serving as champion of the client’s brand, working to ensure that all content aligns to brand voice and tone guidelines
  • Understand each portion of what’s being created (e.g. copy, design, dev); inspire and empower every member of the team to produce the utmost quality
  • Presenting content and research deliverables to clients and communicating the strategic POV behind creative and process decisions; provides notes/context to producers to send with any deliverables that are sent via email
  • Working with producer and account manager to process client feedback into actionable direction for creative team
• Serving as thought partner to clients, forming and sharing strategic POV on UX, design, and messaging decisions
• Staying current with industry best practices and understanding how to correctly apply them
• Reviews all client feedback, partners with producer and account manager to resolve and/or delegate

Skills & Abilities:

• Strong sense of curiosity: ability to identify opportunities for research and conduct people-centered research activities
• Ability to bring cohesion to creative and production teams to produce the best assets possible while ensuring team has fun and feels empowered
• Natural storytelling abilities; can understand the basic tenets of storytelling and apply them to marketing activities, to help clients tell compelling stories
• Good creative and design sense; ability to both provide and evaluate creative solutions, and offer creative and art direction in the service of branded communication systems
• Excellent facilitation skills: public speaking, pitching, and presenting ideas
• Affinity for project process – development of or refinement of agency creative processes
• Strong collaboration skills – works effectively as part of a virtual team or in person
• Self-starter who can work independently without a lot of supervision to accomplish goals
• Thorough and organized, with outstanding attention to detail 
• Quick learner who can pivot and adapt as client needs change
• Willing to provide and receive constructive criticism and make changes based on feedback
• Ability to keep sensitive client and agency information confidential at all times

 

EXPERIENCE

Must have at least 3-5 years’ experience as a digital or creative strategist, creative director, or another similar role; agency experience preferred    

 

EDUCATION

Bachelor's Degree in digital strategy, marketing, or communications, or equivalent experience in the UX/CX industry 

 

REQUIRED EQUIPMENT / SOFTWARE

Personal equipment (e.g., computer, phone) is provided by each employee. Tangible provides a small monthly stipend to support personal devices and internet costs.

Tangible provides licenses for the following software:

• Google Workspace for email / Drive / Docs / Sheets  
• Harvest for resource management and time-tracking
• Slack, Teamwork, Float, and other required team collaboration software
• Figma design software; licenses for Adobe Creative Suite and stock photography libraries can be provided by request
• Microsoft 365 product suite (if required by a specific client/project)
• Other software may be made available to employees by request and as required by select client engagements

Some client engagements will require the installation of key VPN and/or other software to access necessary corporate visual design and brand assets.

 

WE BELIEVE IN EQUITY IN THE WORKPLACE.

Tangible is committed to telling diverse stories, reflecting our diverse audiences, and drawing from diverse experiences and perspectives. Tangible is an equal opportunity employer and values equity and inclusion.