Head of Brand & Communication H/F at JobTeaser

Company Description

At JobTeaser, we believe each and every student has the ability to achieve greatness. That’s why we have set ourselves the mission of preparing the new generation to reach their full potential, find their path, embrace the future with optimism and make their mark in the world.

We are the European leader in the recruitment and guidance of young talent. To this end, we offer an internship and job search platform, integrated directly into more than 800 schools and universities, which enables 5 million students and recent graduates to find their path, thanks to JobTeaser.

✨ We are a team of 350 talented and passionate people, across 6 countries in Europe.

🤔 Now, a question for you: are you ready to have an impact on the next generation?

Job Description

As Head of Brand & Communication within the Marketing department, you are responsible for the JobTeaser’s brand positioning and visibility amongst its main targets (students, corporates, universities), monitoring and optimizing metrics such as audience, engagement and brand awareness.

You have a strong focus on building and rolling out the proper communication and editorial strategy to attract, nourish and animate our targets. And you exemplify the brand within JobTeaser to ensure that all messages and creatives are aligned and consistent with the core brand guidelines.

As a consequence, you will work closely with other marketing teams on the one hand, but also all teams within JobTeaser, such as Sales, University, Product teams, and be the single point of contact for brand and communication topics within the company to ensure that all stakeholders are well aware and aligned with the brand & communication strategy.

The position is mainly a global/headquarter position, with a strong focus on France, driving most of the business today and Germany where we have strong ambitions in terms of development.

What does this mean on a daily basis?

• You roll-out our Branding strategy and support its evolutions if needed. You make sure that it’s consistent, differentiating and that it will support our business ambition to become the European leader of GenZ career initiation.

• You make sure that it’s properly executed on all our branding streams:
  • Management of transversal communication projects
  • Content creation and production
  • Social media
  • PR

• This implies supervising and guiding your team on the following dimensions for all our targets (Students, Corporate and Universities)
  • Creative Direction
  • Communication and editorial strategy
  • Content production

• You animate the 360° communication plan that aligns messages towards all targets (students, corporates, universities). To implement the 360 communication plan, you lead the team of “content owners”, producing the contents that will work closely with the “media owners”, promoting the content in the Performance Marketing team. Your challenge will be to make sure that we find the right message for the right target on the right media.

• Also you animate the Video team in charge of producing all the videos that we sell to our corporate clients. Here your challenge will be to guarantee the profitability of this activity which is managed with an independent P&L.

• You guarantee the excellent management of all budget and production aspects, to make sure that we are able to deliver the most value in the most efficient and cost effective way.
  • Content and video production budget (volume, quality, planning)
  • Scalability and mutualisation of approaches (providers, formats, reporting, sharing best practices) between geographies, with a strong focus on Germany at first
  • Development of the team in terms of resources (hiring) and capabilities.
  • Management of all providers and agencies (marketing agencies, video producers, freelancers…)

WHAT WE WILL BRING TO YOU

• The opportunity to build a successful and strong B2C/B2B brand that will shine all over Europe
• A dynamic, problem-solving and team-oriented bunch of start-uppers
• The opportunity to work on a complex and challenging business model, involving 3 different targets (Students, School and Companies)
• A challenging and learning environment within the French Next120 scale up dedicated to youth employability
• An international atmosphere (JobTeaser is present in 25 countries!)
• A value-driven company that embraces enthusiasm, humility, agility and engagement!

Qualifications

YOU HAVE

• Min 8 years of professional experience in digital marketing and communication as Global Brand Manager, Communication Manager, preferably having worked on the Gen Z
• Strong experience in managing creative profiles
• Very strong capability in identifying and designing the right message for different types of targets (B2C and B2B), and turning communication angles into specific hooks for different media (emails, banners, videos, press release…)
• Strong appetite for content creation (texts, images, videos), as a creative and resourceful person
• Action / Goal oriented
• Good communication skills and project management skills, with the ability to work efficiently in transverse manners (team player), get the stakeholders to buy in your projects, collect inputs, coordinate and communicate on the progress of your projects
• Languages: English mandatory, second language is a big plus (especially German)
• Agility and adaptability
• Autonomy and Business acumen
• Team spirit and humor
• An experience in video production could be a plus

Additional Information

At JobTeaser, get ready to…

• 💚 Join a mission-driven company with a concrete impact on the new generation.
• 🌏 Share our three core virtues with our people all over Europe: #Committed, #OneTeam, #DrivEn.
• 🚀 Participate to our dynamic internal life, where all our employees can contribute (all-hands, seminars, meetups, parties, game nights, team-drinks, etc).
• 🏢 Grow and develop your career with JobTeaser thanks to our strong training policy (more than 95% of our employees have been trained last year!).
• 💚 Be part to an inclusive environment when everyone can find their place
• 🏡 Enjoy our super flexible remote environment with 1 month per year wherever you want in Europe, with a home office financial support for equipment. For some positions, it is possible to be fully remote.
• 👩‍💻 Work with a top Apple equipment.
• 💸 Enjoy the basics: RTT, health insurance, lunch voucher card, holiday bonus, public transportation reimbursed (50%) and BSPCE.
• 🤩 Be proud: 85% of our employees are proud to work at JobTeaser (source: Internal Take Care Survey June 2023, sent each quarter to all our employees).

Your hiring process and the next steps

In order to identify the perfect fit for us (and also for you!), we offer a comprehensive hiring process with the possibility to get to know all your future key team members, and between each step of your process, you will receive constructive feedback from our Talent team.

1. A 30-min screening call to get to know you better with one of our Talent Acquisition Specialists
2. An interview with your future manager to discuss about your experiences and motivations
3. One or several focus interview that can include business cases to test your hard skills
4. A final round with your Department Head to confirm the mutual match
5. Welcome at JobTeaser 💚

We are committed to creating a working environment where everyone feels comfortable. We promote diversity within our teams and every application we receive is screened through a unique, pre-established, competency-based process.

Originally posted on Himalayas