Senior Manager, Growth Marketing at Rewind Software

Company Description

(While we will prioritize candidates that are located in the Toronto, Ottawa and Kitchener/Waterloo area to build more connected teams, we do encourage any candidate in the EST zone to apply to this role. We are moving to a hybrid model in our hub cities - Ottawa, Toronto and Vancouver - and will be working from an office twice per week)

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

We care about honesty, we believe in learning from our mistakes, and we support each other as we grow.

Read about our mission, story and valueshere.
To find out more about our perks, clickhere.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Job Description

We are looking for an experienced Senior Manager, Growth Marketing to join our team. This role is responsible for executing prospect-focused integrated marketing campaigns to build brand awareness, generate leads and create and accelerate pipeline for our Sales organization. We are looking for a candidate with a strong operational acumen with expertise in demand generation, growth marketing, and executing multi-channel marketing programs. Candidates should possess an understanding of B2B marketing, with a strong background in pipeline growth, and the ability to make sound business decisions using data.

The ideal candidate will demonstrate a strong balance of strategic leadership and hands-on execution. They will have the opportunity to shape and build the growth marketing function directly, targeting prospects from the ground up. This role requires strong people skills to build relationships with internal and external business stakeholders and excellent organizational and communication skills.

Responsibilities

• In tight collaboration with Sales and the Senior Director of Demand Generation, build and execute the demand generation strategy and plan targeting prospects.
• Work across marketing and the organization to plan for, execute and optimize multi-channel marketing programs that align to the prospect funnel: Brand Awareness to Opportunity to Close.
• Generate and nurture leads and pipeline throughout the prospect buyer journey.
• Manage campaign budgets, timelines, resources, processes and technologies.
• Set and measure progress against goals at each stage of the funnel. Activate optimization strategies. Deliver results against annual lead, pipeline and growth targets.
• Leverage data to improve targeting and conversion while managing efficiency of spend.
• Collaborate with Product Marketing on honing ICP and Sales on target account list identification.
• Work with the content marketing and product marketing teams to identify and drive the creation of assets to support demand-generation initiatives.
• Conduct retroactive reviews of campaigns and programs to evaluate performance and outline opportunities for optimization and improvement.
• Analyze acquisition strategies, research competitors and talk to our customers to help inform your strategy.
• Present regular deep-dive reviews of growth marketing performance and business impact to various internal audiences.

Qualifications

We are looking for candidates who have 8+ years of experiencein B2B SaaS organizations overseeing roles in Demand Generation or Growth Marketing targeting the Enterprise.

You should also have:

• Hands-on knowledge of best practices in B2B marketing and a proven track record of implementing integrated marketing campaigns with successful results. Experience with:
  • Executing brand awareness campaigns
  • Developing marketing programs for lead generation
  • Bottom-of-the-funnel Account-Based Marketing with experience across relevant platforms
  • Overseeing multi-channel marketing campaigns across websites, blogs, podcasts, digital advertising, SEM, content marketing, paid social media, webinars, content syndication, direct mail, email marketing, and nurtures.
  • In-depth knowledge of digital advertising: an understanding of the best strategies and channels to activate prospect audiences
• Knowledge and experience with lead management processes, marketing automation tools, and CRM systems.
• Right-brain/left-brain abilities: An innovator willing to test creative new approaches and an analytical and inquisitive mind comfortable working with data to drive meaningful action.
• A passion for generating results, measurement and optimization to continuously drive performance, growth and ROI.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• An intrinsically motivated individual, a great team player, someone who takes accountability and ownership.
• A Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus.
• Knowledge of the SaaS backup space (an asset).

Additional Information

We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.

Our package includes:

• employee stock options
• health benefits
• 3 weeks vacation
• 7 life leave days
• 2 Level Up days for professional development
• 1 volunteer day
• Summer hours (off every other Friday from June - September) and office closed during the holiday break
• 4 week sabbatical after 4 years with us
• paid parental leave
• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
• $1000/year wellness/home office allowance

Originally posted on Himalayas