CRM Manager, Lifecycle at Goldbelly

Goldbelly CRM Manager, Lifecycle

We are looking for a CRM Manager to join our team. At Goldbelly, we believe in the emotional power of food. For many of us, food is a language of love. It's more than just nourishment. It's memories, it's connection, it's comfort. We understand how truly important our mission is. We are here to bring a smile to people’s faces, an edible hug, a connection to a loved one even though you may not be with them, a moment of nostalgic comfort, a craving from a beloved food memory.

What You’ll do

• Own the day-to-day Marketing and CRM campaign set-up and execution across email, SMS, and Push channels for B2C and B2B communications 
• Responsible for building, QA’ing, troubleshooting, and launching marketing, trigger and lifecycle campaigns within our platform
• Manage B2C and B2B Marketing and CRM campaign execution calendars and oversee process
• Identify data points and events required for new trigger and lifecycle flows and work cross-functionally with MarTech teams to implement data paths into our ESP to power new journeys
• Set-up and map dynamic fields into emails/SMS/Push to showcase personalized and targeted modules to applicable customers segments
• Propose, design, and launch A/B and multivariate testing plans to optimize multi-channel campaign templates as well as communication and segmentation strategies that drive engagement, conversion, and retention
• Monitor key metrics related to open and click-through rates, CVR, CLV, and list growth, using insights to continuously refine and optimize marketing and lifecycle campaigns
• Pull and analyze data and provide weekly reporting, analysis, and actionable insights and recommendations to multiple teams and senior leadership
• Collaborate closely with marketing, product, BI, and customer support teams to ensure a seamless and integrated customer journey
• Stay ahead of industry trends and introduce innovative practices to keep the customer lifecycle experience fresh and competitive

What you’ve done

• Bachelor’s Degree
• 3-6 years of experience
• Excellent verbal and written communication skills to effectively present strategies and insights to executive teams and across the organization
• Proven track record in developing and executing end-to-end lifecycle strategies that drive customer lifetime value
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
• Strong understanding of email marketing best practices and industry standards across creative, targeting and end to end execution
• Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
• Strong analytical skills to leverage data in crafting personalized customer experiences that resonate at each lifecycle stage
• Advanced experience using Visual Editors/WYSIWYG editors to build email templates and campaigns
• Light to intermediate knowledge of HTML & CSS
• Intermediate to advance familiarity with Liquid
• Experience building dynamic modules in email 
• Meticulous attention to detail and highly organized
• Experience sending email marketing campaigns through ESPs to large customer groups (BlueShift familiarity a plus)
• Experience with SMS and mobile notifications
• SQL experience a plus
• Experience working with Project Management tools (e.g. Monday) and design tools (e.g. Figma, Photoshop)

Benefits

• Salary Range: $95K - $140K
• Comprehensive benefits - medical, dental, and vision
• Company HSA and Dependent Care FSA
• Flexible paid-time-off
• Monthly Credits + 25% off Goldbelly
• Opportunities for upward mobility

Working at Goldbelly

At Goldbelly, we believe in the emotional power of food.  We believe that food brings people together, so we've created a place that connects people with their greatest food memories, experiences and desires. We’ve built a platform that empowers small shops, chefs and restaurants and inspires their passion.  Our mission is to bring you comfort through food.  Whatever you dream of. Wherever you are.