Outbound & AI Visibility Growth Specialist (AEO + SEO) at Growth Troops

Outbound & AI Visibility Growth Specialist (AEO + SEO)

We’re looking for a hands-on GTM Specialist who can make our business discoverable across traditional search and the new wave of AI-driven engines like ChatGPT, Perplexity, and Claude. If you know how to combine outbound hustle, SEO fundamentals, and AEO (AI Engine Optimization) to get a company noticed - this role is for you.

This is an execution-first position: cold outreach, pitching, experimenting with AI tools, and testing new distribution tactics to put us in front of the right audience.

What You’ll Do

• Run outbound campaigns: cold email, LinkedIn, and community-driven outreach

• Build visibility via SEO content and optimization

• Experiment with AEO: figuring out how to get the company featured/discovered through AI tools like ChatGPT, Perplexity, and others

• Secure earned media placements across press, blogs, and thought-leadership outlets

• Partner with sales/marketing to test and refine messaging

What You Bring

• 1–4 years in growth, outbound, or lead gen roles (or founder/operator experience)

• Track record with cold outreach and SEO campaigns

• Curiosity and experience experimenting with AI tools, ChatGPT, or other LLMs for visibility

• Familiarity with HubSpot, Apollo, Outreach, SEMrush, or similar tools

• A “scrappy” builder mindset - you don’t wait for playbooks, you create them