Growth Marketing Lead at Runway

Own the full growth funnel across acquisition, activation, conversion, and retention
Instrument and maintain analytics across the product and define core growth events and metrics
Measure traffic sources, attribution, and downstream user behavior to understand true conversion drivers
Identify funnel drop-offs and efficiency opportunities through cohort, funnel, and experiment analysis
Design and run growth experiments across channels that increase conversion throughout the funnel
Connect product releases and feature launches to measurable impacts on growth and retention

5+ years in growth analytics, marketing analytics, or analytics engineering
Deep understanding of user funnels and conversion drivers
Strong experience with product and marketing analytics tools
Proficiency in SQL and working with event-level data
Experience measuring and prioritizing analytics in fast-moving environments
Ability to translate data into actionable insights that inform our broader marketing and growth strategies