Senior Manager, Lifecycle Marketing at Payoneer

📋 Description

• Be responsible for CRM/Lifecycle Marketing to drive growth.
• Design and map customer journeys; optimize trigger-based communications.
• Drive regional LCM strategy using cohort analysis and retention data.
• Tailor messaging by local insights; optimize channels.
• Own end-to-end lifecycle marketing from planning to measurement.
• Build dashboards to track LCM KPIs and program effectiveness.

🎯 Requirements

• Bachelor's or Master's in Economics/Marketing/Business (MBA a plus)
• 10+ years in lifecycle marketing, cross-sell and up-sell programs
• Payments/fintech or ecommerce experience a plus
• B2B CRM or database marketing experience
• Strong analytical skills; data-driven decision making
• Fluent English; cross-functional collaboration

🎁 Benefits

• Payoneer Ways of Working
• Opportunities for growth
• Equal opportunity employer
• Diverse, inclusive culture
• Apply today