Senior Performance Marketing Specialist (Google Ads Focus) at Almedia

📋 Description

• Own Google Ads end-to-end strategy across Search, Display, Discovery, and UAC.
• Drive growth with data-driven ROAS/CPA targets and scalable campaigns.
• Hands-on optimization with advanced bidding, keyword research, and segmentation.
• Develop a rigorous testing roadmap for creatives and landing pages.
• Build scalable marketing processes and reporting within the UA department.
• Collaborate with Creative and Data/Product teams for attribution and KPIs.

🎯 Requirements

• 4+ years managing large-scale Google Ads with scalable budgets.
• Deep knowledge of Google bidding and tracking: GTM/GA4; mobile app.
• SQL and Excel proficiency to analyze deep-funnel data.
• Hands-on execution with daily performance and testing.
• Strategic agility to roadmap growth across products.
• Proactive owner; systems thinker; growth-obsessed.

🎁 Benefits

• Equity for Berlin-based employees.
• Central Berlin office for collaboration.
• Transport subsidy, breakfasts and lunches.
• Language learning and Urban Sports Club access.
• Equal opportunity employer.