Demand Generation Manager at Pantherlabs

📋 Description

• Plan and execute integrated digital demand generation campaigns
• Manage paid media strategy and agency relationships (LinkedIn, programmatic)
• Own organic social media execution and growth
• Manage influencer marketing programs, creator coordination, and content integration
• Track and optimize influencer performance for growth and pipeline
• Manage campaign setup across email, landing pages, and digital channels
• Build nurture/lifecycle programs in HubSpot with Marketing Ops
• Conduct audience segmentation and targeting aligned with ABM strategy
• Test messaging, creative, and conversion paths to improve performance
• Track campaign performance and provide reporting insights
• Collaborate with Field Marketing to support event promotion and follow-up

🎯 Requirements

• 4+ years of experience in B2B demand generation, digital marketing, or ABM.
• Experience managing multi-touch campaigns and nurturing complex buyer journeys.
• Strong knowledge of marketing automation and CRM systems.
• Analytical mindset with the ability to interpret campaign data and optimize for performance.
• Collaborative cross-functional work with field and partner marketing.
• Excellent project management and communication skills.

🎁 Benefits

• Competitive equity in a well-established cybersecurity company
• Unlimited PTO with a 15-day minimum, observing major CAN holidays
• Latest tech equipment and budget for your personalized setup
• Comprehensive health and benefits coverage through Manulife
• Remote-first culture built for distributed teams