Director of E-commerce Growth at Hadley Designs

• Strong written and verbal english communication skills
• Exceptional writing and editing skills
• Excellent organizational skills to work independently and manage projects with many moving parts An analytical mind and interest in using data to optimize and scale our content marketing strategies and tactics
• Strategic funnel design & offer architecture
• P&L ownership and budgeting
• Paid traffic management (Meta, TikTok)
• High-velocity creative testing
• Shopify CRO and merchandising
• Email/SMS lifecycle marketing (Klaviyo/Postscript)
• Rapid systems thinking & SOP development
• Conversion copywriting and positioning strategy
• KPI tracking, reporting, and forecasting

Role Requirements

Experience, Training, and Education – What prior work and life experience will help the person in this role succeed? (Education, industry-specific, sales, administrative, management, customer-service)

• 5–10+ years in DTC Ecommerce (Shopify + paid social)
• Proven track record of scaling Ecom brands north of $20M
• Experience owning revenue and profitability targets
• Strong working knowledge of Meta/TikTok Ads platforms
• Experience with creative pipelines and UGC testing using Ai tools
• Comfortable leading a remote team with weekly cadences
• Hands on with Klaviyo, Postscript, and Shopify CMS
• Experience with bundles, upsells, and LTV workflows
• Able to write and review high performing landing pages
• Can think like a general manager, not just a marketer