Engagement Marketing Lead

Build and Maintain Scaled Marketing Operating Models: Design and own repeatable operating models
Develop Member Engagement Playbooks: Create standardized engagement playbooks and B2B2C marketing
Drive Registration and Utilization at Scale: Partner with Member Marketing, CS, Workforce
Standardize Assets and Toolkits: Oversee the development of a library of customizable, on-brand
Measurement and Continuous Improvement: Work with analytics to design tracking methodology, and
Process and Systems Ownership: Own and evolve the marketing templates, tools, workflows, and

5+ years in marketing, including experience building, standardizing, or scaling marketing programs
Demonstrated ability to design scalable processes, playbooks, and operating models — not just
Analytical mindset with experience using data to evaluate program performance across many accounts
Proven track record of working effectively across Marketing, Customer Success, Operations, and
Excellent written, verbal, and presentation skills, with the ability to bring diverse stakeholders
Strong organizational skills and demonstrated success managing multiple concurrent initiatives.

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability
Lyra for Lyrians; coaching and therapy services
Equity in the company through discretionary restricted stock units
Competitive time off with pay policies including vacation, sick days, and company holidays
Paid parental leave
401K with up to 3% matching

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