User Growth Associate at Lalamove

📋 Description

• Own full user journey from activation to retention and reactivation.
• Write copies, configure layouts, deploy EDMs, push and SMS flows.
• Source and negotiate co-branded partnerships; manage URU referrals; monitor funnel.
• Own promo framework: model lift, ROI, audit funnel for gaps.
• Run RFM analysis; design landing pages; build dashboards and insights.

🎯 Requirements

• 2-3 years in growth/lifecycle/CRM marketing in consumer apps.
• RFM modeling, cohort analysis, and retention funnel management.
• CRM and marketing automation tools for push, SMS, EDM.
• CMS for landing pages, automation, tracking.
• Ability to read and interpret data independently.
• Thrives in fast-paced, scrappy environments.